Right size. First time.
June 28, 2010

Feature update

This morning we pushed out a new feature – we now save the customer’s current shoe. This means that during a particular shopping session, the user need only provide their input shoe once. From then on, as soon as they click the shoefitr icon, the recommendation screen is shown immediately. See it in action at [...]

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June 22, 2010

Architecture overview

Earlier today I posted our API documentation, so now seems an appropriate time to give a brief overview of how Shoefitr works and the motivations for some of our design decisions. At a high level, Shoefitr is a typical hosted application (or SaaS, to drop the buzzword du jour). We serve the size recommendation requests [...]

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API documentation available

If you were curious about what it takes to integrate Shoefitr with a checkout page, we now have documentation explaining how. Our engineering team has worked really hard to keep integration simple, and, in that spirit, the documentation is all of one page. Check it out.

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June 18, 2010

Tune into The American Entrepreneur today at 3PM

Ron Morris’ radio program is having Tony Hsieh as a guest! Tony’s one of the most knowledgeable people in online retail, and he always has meaningful anecdotes that reveal how to make customers and employees happier. The first time I heard Tony speak about Zappos’ culture, I thought it was just corporate-speak. But when you [...]

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June 3, 2010

Redesigned recommendation screen

This morning we pushed out our latest recommendation screen. You’ll notice the 2D and 3D views of the shoes are now encapsulated in a rectangle to help set off the size recommendation from the fitting tools. All the credit goes to Andrea Irwin, one of our wonderful designers. This is something like our 10th version [...]

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