In April of 2010 we traveled to Running Warehouse in San Luis Obispo, CA to meet the employees and make preparations for the Shoefitr launch on their site. While there, we spent some time running around all the great trails that area has to offer. We often went for a run at Johnson Ranch during [...]

Footwear and clothing retailers may soon be as despised as airlines are for their nickle & diming techniques. Not possible, you say? Well, let’s pretend it’s a year from now, and imagine strolling into your local shoe store and an employee asks you whether you need assistance… “Actually, yeah,” you reply. “I’d like to try [...]

While Nick was on stage at Launch Conference receiving the award for “Startup most likely to be acquired in the next 100 days,” I was already on a plane to meet Matt for SuperConf in Miami. This was the conference’s first year, and, in short, we had a spectacular time. The first day was “Startup [...]

On February 23rd and 24th we traveled to San Francisco for Launch Conference, an event that showcases new and existing startups and products. We headed to the event as part of the Launch Pad, an expo area where existing companies can demo their technology for anyone passing by. We weren’t eligible for the launch competition [...]

Now that we are in the midst of the holiday season, it‘s a good time to highlight one of Shoefitr’s great benefits; the ability to shop for others. Because Shoefitr uses a reference piece of footwear to make a fitting recommendation and doesn’t make shoppers try on shoes before they buy, the application can be [...]

Yesterday some of our employees made took a break from working and had a competition to see who could carve the best Shoefitr pumpkin. Here are the finished pumpkins:

Last Tuesday we had lunch with Walter and Patrick Hessert. These two brothers who are both graduates of Notre Dame University are traveling around the US in a trailer that is divided up into 2 in x 1 in squares that can be purchased for $100 a square for advertising. Each day they meet with [...]

Wednesday was an exciting day.  John Gonatis, co-founder of www.deviceknit.com, organized a Pittsburgh meetup at Alphalabs as part of the This Week In Startups global meetup. Each city that organized a meetup gave the attending startups the opportunity to pitch and then vote on the best pitch to be given on the webcast. To our [...]

This morning we pushed out a new feature – we now save the customer’s current shoe. This means that during a particular shopping session, the user need only provide their input shoe once. From then on, as soon as they click the shoefitr icon, the recommendation screen is shown immediately. See it in action at [...]

After working with the great people at RunningWarehouse.com for a few months, we are launching on their website today! We’re excited to provide their customers with fitting recommendations for their running shoes. Just look for the 3D shoe icon.